The challenge: Marketing content was stale, processes were stagnant and customer needs weren’t being met.

The solution: A bespoke AI agent, built with the client at the heart, which has learnt what works, what doesn’t, and is founded in brand guidelines.

Working with the D2C arm of a global technology company, we supported a team facing growing centralisation, shrinking in‑market expertise and mounting pressure from leadership to “use more AI” without the guidance to do so effectively.

We built a bespoke AI agent designed around their real constraints: markets with no dedicated marketers, inconsistent local knowledge and a need for faster, more culturally relevant content.

To train the agent, we carried out extensive market analysis, feeding in persona insights, regional priorities, approved messaging, brand guidelines and legally‑compliant claims – creating a secure, context‑rich knowledge base for every market.

Once the initial version was built, we rigorously tested and refined it to ensure it stayed within its remit, generated safe outputs and meaningfully improved day‑to‑day workflows.

After completion, we delivered hands‑on training and ongoing support to drive adoption, while continuously enriching the agent with new data to improve its accuracy, cultural nuance and long‑term value.